SUPERIOR PERFORMANCE: Entrepreneurial Marketing as Dynamic Capability & Competitive Advantage
In today's rapidly evolving and highly competitive business era, the challenges faced by entrepreneurs and business players have never been more complex. Amid increasing competition, it has become imperative to understand and implement marketing strategies that are not only effective but also dynamic, adaptive, and innovation-oriented.
We proudly present this book, "Superior Performance: Entrepreneurial Marketing as Dynamic Capability and Competitive Advantage," offering profound insights into the concept of Entrepreneurial Marketing Orientation (EMO) as a prominent dynamic capability in achieving competitive superiority.
This book aims to provide valuable perspectives on how EMO can serve as a key driver of superior performance. It also offers a practical framework and case studies illustrating the application of these concepts across diverse business contexts. Through in-depth analysis and practical experiences shared in this book, we hope to inspire and guide entrepreneurs, business leaders, and marketing professionals to reimagine how marketing can be the cornerstone of sustainable competitive advantage.
Finally, we extend our deepest gratitude to everyone who contributed to the creation of this book and to you, our devoted readers, for your support and enthusiasm. May this book serve as a valuable resource and an inspiration for your journey toward achieving excellence in this dynamic business world.
English Version: In Process
