Learning Objectives & Outcomes
1. Understand business and forestry business.
2. Understand sustainable forestry business management.
3. Explain business orientations: production, product, marketing, sales.
4. Understand business model and its elements.
5. Create a business model specifically for forestry business.
6. Understand patterns and structures in forestry business.
Forestry Business Concept
Business: Activities of production, selling, buying, or exchanging goods/services for profit.
Forestry: Management of forests for the continuity of life in the forest.
Forestry Business: Activities of developing, managing, and utilizing forest products with a sustainable management orientation.
Sustainable Forest Management (SFM)
Managing forest lands to achieve specified objectives without reducing future productivity or value.
SFM Pillars: Economic, social, environmental.
Business Orientation
1. Production: Focus on manufacturing efficiency and cost control.
2. Product: Focus on product features and functions, involving customers in product development.
3. Marketing: Business culture committed to creating superior value for customers.
4. Sales: Focus on short-term transactions to increase company revenue.
Business Model
A business model: Strategy for creating, delivering, and capturing value within an organization.
There are 9 steps to create a successful business model, including identifying customer segments, value proposition, distribution channels, customer relationships, and revenue streams.
