SUPERIOR PERFOMANCE
SUPERIOR PERFORMANCE: Entrepreneurial Marketing as Dynamic Capability & Competitive Advantage In today's rapidly evolving and highly competitive business era, the challenges faced by entrepreneurs and business players have never been more complex. Amid increasing competition, it has become imperative to understand and implement marketing strategies that are not only effective but also dynamic, adaptive, and innovation-oriented. We proudly present this book, "Superior Performance: Entrepreneurial Marketing as Dynamic Capability and Competitive Advantage," offering profound insights into the concept of Entrepreneurial Marketing Orientation (EMO) as a prominent dynamic capability in achie...
